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Without a Goal in the Advertising World: Why Companies Find it Difficult to...
When talking to prospects and customers about their online advertising efforts, we’re constantly struck by the fact that many companies don’t have clear objectives. Marketers could easily define at...
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How to Successfully Gain Sales Leads With Stand-Alone Mailings
If you don’t have any experience with stand-alone mailings, you’re probably asking yourself “What are stand-alone mailings? What do they achieve? Are they worthwhile for our company?” At least that’s...
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Case Study: How our Google Ads tuning for a laboratory technology company...
A client in the lab tech industry recently approached us: He is a distributor of lab equipment and wants to get more out of his Google Ads campaigns. Our job? A thorough account audit and optimization...
View ArticleWhat to Do When a New Lead Comes in Through LUMITOS Portals?
In today’s digital business landscape, leads are the lifeblood of any successful enterprise. But how should companies proceed when they receive a new contact, for instance, through their advertisements...
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Topic Worlds – How ambitious suppliers gain even more sales leads
“Topic Worlds? Sounds like a sales campaign at a department store. What’s that got to do with me, a B2B supplier?”, you might be asking yourself, when such campaigns are best known to do well by...
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25,829 leads in 12 months: Real figures from 2024 and what B2B marketers can...
Imagine casting your net – but instead of a few meagre fish, you land qualified leads. And not just a few, but over 25,000 in one year. Sounds too good to be true? Then let’s take a look at exactly how...
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How a Life Science Company Generated USD 40 Million in Sales Potential with...
In the world of B2B marketing, data-driven decisions are the decisive factor for success. Our client, a large international life science company, set itself the goal years ago of generating qualified...
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€ 1.1 million in B2B sales with just 10 keywords? We do the math!
B2B search engine marketers often have to dive particularly deep to find the really profitable keywords. This is sometimes a little more laborious than in the shallow mass market. B2C marketers...
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Watch-out, Lead Eaters: how to recognize secret sales destroyers
Have you ever heard of mutiny on your sales routes? Up to 48% of all leads in B2B are not processed appropriately or are not generated at all! Every lead that is awarded in this way is a gift to your...
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The Watchdog: How Your Lead Form Scares Away Customers
Imagine you’re standing in front of a store and just want to ask a quick question. But instead of greeting you friendly and giving you the opportunity to do so, the salesperson first hands you a...
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