Trade fairs are still very popular with B2B companies. And the rising number of qualified visitors also gives cause for optimism. But, for the time being, there will be no more visitor records. This is clear from the statements of the trade fair organizers.
Under these omens, trade fair advertising by you as an exhibitor is more important than ever. Because only if many interested people visit your booth, the trade fair goals can be achieved.
Download our “Guide to Successful Trade Show Advertising” now to learn more about high-impact trade show specials.
The Three Most Important Trade Show Goals
Nearly every exhibitor cites two reasons for being at a trade show:
- Attract new customers and win new sales opportunities
- Retain existing customers
This leads to three main objectives:
Trade show advertising is not just about renting a booth and handing out a few flyers. On the contrary, you need to motivate potential customers to visit in the run-up to the trade show. The best way to do this is to advertise beyond your own pond.
Effective Tradeshow Specials for Trade Show Success
Successful exhibitors leave nothing to chance and rely on special forms of advertising from industry portals. As operators of seven B2B industry portals, we at LUMITOS know how you as an exhibitor can achieve your trade fair goals with ease.
Your goals are more visitors to your stand, many participants in technical presentations or you want to arouse great interest in your new products? No matter, with the trade show specials from LUMITOS you will achieve your trade show goals efficiently.
- Direct and exclusive – your trade fair stand-alone mailing to up to 180,000 industry newsletter subscribers. Optionally with individual ticket vouchers.
- Presentation of your trade fair innovations on one of the wide-reaching industry portals of LUMITOS. This will generate interest even prior to the trade fair and attract visitors to your stand.
- Targeted trade fair newsletter and banner advertising – the proven classics in the B2B advertising environment will get you into the heads of interested parties and ensure many visitors.
Download our “Guide to Successful Trade Show Advertising” now to learn more about high-impact trade show specials.
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