Clik here to view.
B2B Sales Lead Generation – Make More of the Worldwide Market
Are there still manufacturers that don’t do exports? Hardly. The overall share of sales generated abroad is steadily increasing. This explains why many companies have set up multilingual websites....
View ArticleClik here to view.
Product advertising on specialist portals – Successfully gain new customers
B2B marketing used to be straightforward, at least for companies with an established market position. There was far less competition, so existing customers were more loyal, and few options existed for...
View ArticleClik here to view.
A New Era of Content Production: Artificial Intelligence in Use at LUMITOS
At LUMITOS, we are always looking for state-of-the-art and suitable technologies to make our portal content even better for our users. For this purpose, we are currently using three AIs in a pilot...
View ArticleClik here to view.
Increase Trade Show Success through Effective Trade Show Advertising
Trade fairs are still very popular with B2B companies. And the rising number of qualified visitors also gives cause for optimism. But, for the time being, there will be no more visitor records. This is...
View ArticleClik here to view.
Watch out: Not everything that is sold to you as a sales lead you are...
How confident are you that you are allowed to use leads generated online for the purposes you have in mind? With great astonishment, we repeatedly discover that lead forms in exhibitor directories at...
View ArticleClik here to view.
Start-up Spotlights: A platform for the success of young companies
To offer start-ups a platform that appeals to potential investors, partners, and customers, the platform operator LUMITOS developed a unique offering especially for the B2B markets of chemistry, life...
View ArticleSeven tools that make sales teams more productive
The LUMITOS sales team optimizes customer contact with seven collaborative tools. From Salesforce for central work management to DealHub for individual offers and Microsoft Teams for video chats –...
View ArticleClik here to view.
Key performance indicators – your data for success
One of the most important advantages of online advertising is the measurability of their success. We are even more surprised when customers tell us that they receive no figures at all from many online...
View ArticleClik here to view.
Without a Goal in the Advertising World: Why Companies Find it Difficult to...
When talking to prospects and customers about their online advertising efforts, we’re constantly struck by the fact that many companies don’t have clear objectives. Marketers could easily define at...
View ArticleClik here to view.
How to Successfully Gain Sales Leads With Stand-Alone Mailings
If you don’t have any experience with stand-alone mailings, you’re probably asking yourself “What are stand-alone mailings? What do they achieve? Are they worthwhile for our company?” At least that’s...
View ArticleClik here to view.
Case Study: How our Google Ads tuning for a laboratory technology company...
A client in the lab tech industry recently approached us: He is a distributor of lab equipment and wants to get more out of his Google Ads campaigns. Our job? A thorough account audit and optimization...
View ArticleWhat to Do When a New Lead Comes in Through LUMITOS Portals?
In today’s digital business landscape, leads are the lifeblood of any successful enterprise. But how should companies proceed when they receive a new contact, for instance, through their advertisements...
View ArticleClik here to view.
Topic Worlds – How ambitious suppliers gain even more sales leads
“Topic Worlds? Sounds like a sales campaign at a department store. What’s that got to do with me, a B2B supplier?”, you might be asking yourself, when such campaigns are best known to do well by...
View Article