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B2B Sales Lead Generation – Make More of the Worldwide Market
Are there still manufacturers that don’t do exports? Hardly. The overall share of sales generated abroad is steadily increasing. This explains why many companies have set up multilingual websites....
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Product advertising on specialist portals – Successfully gain new customers
B2B marketing used to be straightforward, at least for companies with an established market position. There was far less competition, so existing customers were more loyal, and few options existed for...
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A New Era of Content Production: Artificial Intelligence in Use at LUMITOS
At LUMITOS, we are always looking for state-of-the-art and suitable technologies to make our portal content even better for our users. For this purpose, we are currently using three AIs in a pilot...
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Increase Trade Show Success through Effective Trade Show Advertising
Trade fairs are still very popular with B2B companies. And the rising number of qualified visitors also gives cause for optimism. But, for the time being, there will be no more visitor records. This is...
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Watch out: Not everything that is sold to you as a sales lead you are...
How confident are you that you are allowed to use leads generated online for the purposes you have in mind? With great astonishment, we repeatedly discover that lead forms in exhibitor directories at...
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Start-up Spotlights: A platform for the success of young companies
To offer start-ups a platform that appeals to potential investors, partners, and customers, the platform operator LUMITOS developed a unique offering especially for the B2B markets of chemistry, life...
View ArticleSeven tools that make sales teams more productive
The LUMITOS sales team optimizes customer contact with seven collaborative tools. From Salesforce for central work management to DealHub for individual offers and Microsoft Teams for video chats –...
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Key performance indicators – your data for success
One of the most important advantages of online advertising is the measurability of their success. We are even more surprised when customers tell us that they receive no figures at all from many online...
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Without a Goal in the Advertising World: Why Companies Find it Difficult to...
When talking to prospects and customers about their online advertising efforts, we’re constantly struck by the fact that many companies don’t have clear objectives. Marketers could easily define at...
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How to Successfully Gain Sales Leads With Stand-Alone Mailings
If you don’t have any experience with stand-alone mailings, you’re probably asking yourself “What are stand-alone mailings? What do they achieve? Are they worthwhile for our company?” At least that’s...
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